Impact Communications Audit

The Challenge

Communications no longer operate in neat, predictable funnels – but many organisations still plan and optimise as if they do. Strategy, messaging, content, digital performance and leadership visibility are often reviewed in isolation. Teams optimise channels individually, while underlying misalignment quietly erodes trust, credibility and return.

The result isn’t a lack of activity – it’s fragmented effort. Budget is spread thin, insight conflicts, and leaders are left making high-stakes decisions without a clear, joined-up view of what is actually driving growth, reputation and impact.

Without an integrated, evidence-led diagnosis, organisations risk fixing symptoms – not causes.

We unite marketing, sales, and leadership into one growth-focused strategy, prioritised by impact over effort. High-value fixes come first, giving leaders clarity to act, with optional delivery if in-house capacity is limited.

What you’ll get

• Discovery and alignment: A structured discovery and alignment workshop to establish objectives, audiences, constraints and success criteria – ensuring the audit is focused on what materially matters and is decision-useful from the outset.

  • clarified commercial and communication objectives

  • agreed scope, priorities and decision questions

  • defined success measures and known constraints

• Integrated ecosystem analysis: A comprehensive, evidence-led assessment of how strategy, messaging, content, digital performance and leadership visibility work together as a single system.

  • strategy, market segmentation, value propositions and positioning

  • brand application and external communications governanc

  • voice of the customer insight and social proo

  • SEO, website performance and technical foundation

  • content, thought leadership and impact communicatio

  • social media and leadership visibility (LinkedIn)

• SEO & digital performance insight: A structured diagnosis of search visibility, technical health and user engagement – identifying barriers to performance and immediate opportunities.

  • technical SEO, site structure and speed analysis

  • keyword and competitor gap assessment

  • top-performing page and engagement analysis

  • prioritised SEO quick wins and improvement plan

• Content, credibility & influence review: Clear insight into how effectively your organisation demonstrates value, impact and expertise – and where credibility is being diluted.

  • review of case studies, outcomes and thought leadership

  • social listening and search intent insight

  • content gaps and high-impact topic opportunities

  • influencer, partner and channel mapping

• Leadership visibility & social effectiveness: An assessment of how leadership presence and networks support trust, authority and growth.

  • LinkedIn company page and post performance analysis

  • leadership profile and network assessment

  • priority networking opportunities and engagement guidance

• Executive insight & playback: A senior-level walkthrough of findings, risks and opportunities – focused on interpretation, implications and action.

  • executive summary

  • recorded walkthrough and live Q&A

  • clear articulation of what matters most and why

• Prioritised action roadmap: A practical, decision-ready roadmap covering the next 3-12 months, ranked by impact vs effort.

  • what to fix now, next and later

  • where to stop, simplify or double down

  • guidance grounded in organisational capacity and ambition

Optional Extras

• Sales Collateral & Conversion Audit:Review of selected sales materials and journeys to identify what builds trust, what slows momentum and what can be improved quickly.
• Leadership & Culture Audit: Assessment of whether internal behaviours, decision-making and ways of working reinforce, or undermine, your external brand and impact narrative.