12:15 on the 5th March 2025 – LIVETALK stage

How do we build new ideas and develop thinking?

We need creativity and innovation to make an idea a reality, but what forms our thinking about better directions to take our business in?

Social media, while amplifying voices, creates challenges for thought leadership. The fast-paced nature prioritizes viral content over depth, risking oversimplified messages, Algorithms often reward popularity, not expertise, making it harder for genuine insights to surface and the spread of misinformation undermines credible viewpoints.

How do we navigate these pitfalls, balancing substance with engagement in an ever-noisy digital landscape?